On-Board Shopping on Trains by Indian Railway
On-Board Shopping on Trains by Western Railway
Passengers aboard long-distance trains starting in Mumbai will soon enjoy a shopping experience similar to the one found on flights, a famous News Paper reported. The Western Railway (WR) has finalised the contract to allow shopping carts on board 16 trains and will roll out the facility in January. It will be the first such initiative in the Indian Railways.
The contractor will have to pay the WR ₹40,000 per train per month as licence fee. Each train will have two salespersons with a shopping cart. They will be in uniform and will be equipped with point of sale machines to facilitate credit and debit cards. They will also provide catalogues, which passengers can browse through before placing an order.
Once it is launched, the WR expects to earn ₹3.66 crore in five years. Chief public relations officer Ravinder Bhakar said the licensee will not be allowed to sell food and contraband. “The salespersons will be allowed only between 8 a.m. and 9 p.m. They won’t be able to promote their products using a microphone or by shouting,” he said.
Initially, the contractor will begin the service on two trains and will add two more every subsequent quarter. Railway officials said the first trains have not yet been decided, but one of them could be the Mumbai-Ahmedabad Shatabdi Express.
“The licensee will have the discretion to choose the trains at the end of each quarter. However, once a train has been selected, he cannot change it,” an official said.
The initiative is part of the WR’s effort to generate non-fare revenue. The Mumbai division of the WR will soon be placing another tender under the same bucket for on-board entertainment on long-distance passenger and local trains.
To make travel more entertaining, a new idea of shopping on board has been conceptualized for 16 Express trains of Western Railway. Out of the 16 trains, the first shopping on board cart was introduced in Mumbai-Ahmedabad Shadaabdi Express on 1st March, 2019.
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On-Board Shopping on Trains by Konkan Railway
Now on wards we can enjoy the On-Board Shopping Services in Trains also.As a step to this Konkan Railway inaugurated On-Board Shopping Service on 14th February 2013.Our Konkan Railway launch this unique experience for rail passengers.Passengers can enjoy this On-Board Shopping Services in Konkan any and Mandovi Express Trains. It is a part of giving better services to the customer.
On-Board Shopping Services is provided up till now only by Air Travelers or through E-Shopping.The Service provides attractive and utility products for sale to passengers travelling by Konkan Railway. So passengers can also enjoy the pleasure of feeling the products and shopping right at their place of seat whilst their journey.
M/S Ava Merchandising Solutions Pvt Ltd. is authorized to sell various products at most discounted and competitive rates to the passengers. The items shall be vended during day time of journey between Mangaon and Madgaon stations. Following are the items.
- Lifestyle watches for ladies and gents
- Portable music system
- Neck band MP3 player
- Designer Jewellery set
- Ladies Clutches and Handbags
- Multi Media Speakers
- Spy Pen with video recorder
- Portable Battery Pack
- Car Inverter
- Sun Glasses
- Computer Travel Kit
- Belts and Wallets
- Variety of perfumes
- Trendy toys and many more attractive products.